How Does Your Website Measure Up?

Your farm or company's website is often the first interaction that your customer has with your company. A website should take your customer on an educational sales path that end in a sale. There are some key elements that your site needs in order to make this happen. Start the new year by giving your website a full audit. See where you are doing great, and see what needs improvement. Agriculture based businesses need to embrace digital technology now more than ever, and this is a great way to start. Remember that your website is an important step in your sales process, and you need to know what makes a real difference.