GMOs & Antibiotics - What’s Fact, What’s Fiction & Combatting Ag Marketing Mistruths w/ Michele Payn
North American Ag's Chrissy Wozniak talks with author Michele Payn.
For those involved in agriculture the lies can be maddening, what’s the best way to address the narrative that’s being fed to those furthest from the farm. Michele Payn exists to stop the food bullying that is so pervasive in our culture. Known as one of North America's leading experts in connecting farm and food, she serves as a resource for people around the plate.
Utilizing her diverse professional experience in the agricultural, sales and not-for-profit sectors, Michele founded Cause Matters Corp., a company designed to create connections around the food plate, in 2001. Cause Matters Corp. focuses on addressing food myths, developing science communication, and connecting farm to food. In each of these core areas, Michele helps organizations clearly identify issues, understand their audience and develop big picture solutions. Michele's goal is to help you communicate "why your cause matters" - whether you're a scientist, dietitian or in agribusiness.
In her Food Bullying podcast, Michele and cohost Eliz talk about the $5.75 trillion secret that food marketers and celebrity spokespeople don’t want you to know. Each episode is filled with tangible ideas on how you may have been bullied, why it impacts your wellness, and how to overcome food bullying. Michele and Eliz are known for their humorous, real-life debates about food, health and the stress associated with each.